When to Call / Write to People
People are generally freshest during the morning, so try and make your calls at this time, but
if possible avoid calling business people on a Monday morning or a Friday afternoon. If you cannot
get past the receptionist/secretary who is 'guarding' their boss, try calling early in the morning
(before 9am) or late in the afternoon (after 5.30pm), when the receptionist/secretary is not likely
to be there.
Calling people at home can be more problematical. If you know someone has young children, try
calling him or her at about 9pm, when they are likely to be more relaxed after having put the children
to bed. If you are going to call someone after sending them a letter you should try and ensure
the letter arrives on a Monday or Tuesday, then you will be able to call them later in the same
week - whilst they still remember your letter.
Marketing Yourself on the Telephone
If you are a confident speaker on the telephone you should positively enjoy networking. But supposing
you are not confident on the telephone and you freeze when the person at the other end starts talking
to you. The answer to your problem is forward planning. Before making your call go over in your
head what you are going to say and try and prepare for all possible outcomes. It may help you to
write down on paper what you want to say - your telephone sales script!
Just like any other script your telephone sales script will have a start, a middle and an end.
You should start by saying who you are and why you are calling them. The middle part will either
be arranging a meeting time/place or just finding out information if they will not agree to meet
you. Always remember at the end to thank them for talking to you.
Building Your Network
To find a job through Networking you may need to build an extensive network of contacts. You
will need to constantly add to your list as well as maintaining a rapport with your existing contacts.
If you run out of names on your list, have a look at the section below entitled "Other job
searching ideas" to find some new ways of meeting people.
The network you build during your job searching campaign will not only prove useful in uncovering
jobs, but will also prove very useful to both you and your new employer in the future. Never under
estimate the power of personal contacts - people are often recruited to a company because of their
good connections.
Whilst you are networking you should be prepared to ask everyone you know whether they are aware
of any suitable vacancies. You may even hear of job vacancies from your hairdresser or doctor -
so do ask everyone.
Maintaining Your Network After Your Job Search
Once you have found yourself a job it is important not to just lose contact with the network
which you have spent so much time building. This network can still be very useful to you in your
new position, giving you vital market intelligence. Just little things like a Christmas or birthday
card or a hello call on the telephone every six months, is enough to keep in contact.
You should also remember how much the people in your network have helped you. If these people come to you for help, try and use your network to help
them solve their problem. If you help someone they will be more willing to help you in the future.
Job hunting research.
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